Pietro is the Data and Method Principal at True Price and has been developing the methodology since 2014. He is passionate about getting the right social and environmental data to turn decision-makers into change-makers, from consumers to farmers, from CEOs to investors. He has published on true pricing of food with the Scientific Group of the UN Food System Summit and is the lead author of several True Price Methodology reports. He has a BSc in International Development and MSc in Industrial Ecology, and he loves growing food and music.

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