Beyond EPR compliance: the PRO’s strategic role to guide producers for Ecodesign and Circularity

Extended Producer Responsibility (EPR) is increasingly becoming a strategic lever for advancing ecodesign and circular economy practices, moving beyond its traditional role as a compliance framework. Producers are now expected to integrate durability, repairability, and reuse into product development while addressing evolving regulatory and market expectations. This webinar explores the role of Producer Responsibility Organizations (PROs) in supporting this transition. It will highlight practical approaches such as ecodesign recommendations, Life Cycle Assessment (LCA), and emerging tools like Digital Product Passports (DPP) to improve traceability and enable second-life solutions, contributing to more circular and sustainable value chains.