Life Cycle Ambassador Programme

Why:     

As outlined before, the life cycle community needs to become more visible. One element to achieve this is to work with highly visible people, opinion leaders, who would be able to bring attention to the concept of life cycle thinking through their own support.

How:     

We plan to identify stakeholders, which have a high media presence and could be interested in helping us spreading the message. We would organize a workshop with potential life cycle ambassadors and support them with the actual messaging so as to ensure, that the message is right.