Beyond EPR compliance: the PRO’s strategic role to guide producers for Ecodesign and Circularity

The webinar explored the strategic evolution of Producer Responsibility Organizations (PROs) from compliance entities into key drivers of ecodesign and circularity. It highlighted how producers can transition from basic regulatory compliance to active environmental leadership by leveraging specialized LCA data and tools to enhance product durability and repairability. A significant focus was placed on the role of the Digital Product Passport (DPP) in improving resource traceability and enabling second-life solutions, featuring a live pilot demonstration where the audience could scan a product passport to experience real-time data transparency. Presented by Guillaume Audrain of ecosystem, the session detailed practical support for navigating European regulations and fostering sustainable, transparent value chains.