Additional ideas around communication

[Philip Strothmann]

— The following ideas were developed during the communications workshop on the 3rd of September in Bordeaux, France —

We need to improve how we sell ourselves

• Provide communication training for FSLCI members (e.g. by webinars, or sharing existing tools)
• Develop sales/marketing arguments
• Develop common rules/ good practice to present
• Develop easy, colourful PowerPoint presentation on what Life Cycle thinking is about

Some general aspects to remember

• Use emotional push/pull e.g. stewardship/responsibility
• Translation of materials to key/relevant/all (??) languages

Some specific projects to consider

• Create a global LC Thinking day – members to share what they plan to do/did to promote LC thinking
• Develop Games
  • Serious or not serious
  • Target audience(s): public, designers…
  • Depending on region, language

Ideas for how to move forward

• Survey- ask a much wider audience what they think is needed for whom
• Roadmap of next steps to promote LCA (who, what, where, when)
• Develop an activity marketplace (inspirational toolbox?) for FSLCI members to propose/get involved in activities… careful not to reinvent what others are doing
• Identify/articulate FSLCI’s communication tiers and stakeholders, for example:
  • Product designers/engineers
  • Business leadership
  • Marketing and sales
  • Policy developers
  • Sourcing professionals
  • Suppliers, customers and consumers

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