Target group specific ideas

[Philip Strothmann]

— The following ideas were developed during the communications workshop on the 3rd of September in Bordeaux, France —

Ideas Specific to certain target groups

Education

• Providing PowerPoint’s, background information and other materials useful for learning for education (university down to primary school)
• Promote LC education at high-school level > vulgarisation and simplification of LCA for adolescents

Encourage LC career paths

• Testimonials of LC professionals to “humanise” the profession and attract students
• Make LC career paths visible (possible studies, CV stories)

For consumers

• Create a “LCT meter” tool for individuals to assess their impact and evaluate how their everyday choices can improve their performance
• Explain indicators with examples of impacts that are related to them with key numbers

For business

• LCA working group info for businesses (who needs to talk to whom)
• Exchange platform for businesses to get open questions answered by academia

For “complementary” communities: sustainability, circular economy etc.

Put LCT in other communities’ agenda and describe why e.g. the role of LCT in circular economy, cradle to cradle…

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